A message worth wearing deserves a shirt worth keeping. We build on the Gildan Softstyle 64000 — a modern, unisex cut in genuinely soft cotton. Solid colours are 100% cotton; heather and sport-grey shades use a poly-cotton blend for a little extra durability.

The Fabric

Specially spun fibres give a smooth, durable surface that takes a print beautifully. Our Natural shade uses unprocessed cotton, so you'll spot the odd fleck running through the weave — character, not a flaw.

Made using ethically grown and harvested US cotton and our manufacturer is also a proud member of the US Cotton Trust Protocol ensuring ethical and sustainable means of production.

Reinforced shoulders, no side seams for a cleaner line, and a ribbed-knit collar that holds its shape wash after wash. Made for the print and made for everyday — the kind of staple you keep reaching for.

Knit without side seams

Knit in a single tubular piece, so there's less wasted fabric and a cleaner line on the body.

Ribbed-knit collar

A ribbed knit gives the collar its stretch and springs it back into shape, wear after wear.

Shoulder tape

Twill tape runs along the shoulder seams to steady the back of the shirt and keep it from stretching out over time.

Love Thy Garment
Treat it well and it'll be with you for the long haul. Here's the gospel on keeping it that way.


Washing

Cold water only (max 30°C / 86°F) — save the heat for judgement day.
Turn it inside out first — it protects that graphic you're proudly wearing.
Gentle detergent — this garment-dyed cotton is easygoing. Keep the peace.
Wash with similar colors. It may bleed a little on the first wash, so keep it away from your whites for now.

Drying

Air dry when you can — let it rest on its own time. Best way to protect the soft hand-feel and keep it from shrinking.
Tumble dry low (if you must) — low heat or delicate setting only. High heat is trouble for cotton.
Pull it from the dryer the moment it's done, before the wrinkles move in.

Thou Shalt Not

DO NOT Bleach — it shows no mercy to the color.
DO NOT Fabric softener — it'll mess with the texture you fell for.
DO NOT Iron the graphic directly — turn it inside out or use a pressing cloth.